About
I'm Liam. I study marketing at West Chester, I played Division I football at Temple and Florida Atlantic, and in 2021 my brother and I started The BAL.
The BAL is where I learned most of what I know about building a brand. You show up every week, you make something people want to be part of, and you keep telling the story.
Most of what I make sits somewhere between sport, fashion, photography and culture. I shoot on film, design jerseys and merch, and run content for the league.
I graduate in December 2026 and I'm looking for creative, brand, social and content work, especially in sports and fashion.
