Project 02

2023–2025

Social

The league's most-watched posts on Instagram. I co-run The BAL, so where I had a hand in a post, the card says what I did.

Role
Creator collabs, Hosting talent
Years
2023–2025
Account
@lanc_bal
Views
3.6M+ across these 7 posts
Tags
Instagram / Reels / Creator collabs
Contact sheet of seven BAL reels with their view counts, 3.6M+ views in all

The BAL on Instagram

7 posts / 3.6M+ views

  1. A player dunking at a BBAL game, captioned imagine running an entire basketball leagueReel 01

    2.5Mviews

    Imagine running an entire basketball league

    Jun 2023

    A creator collab. @noshortsusa came out to a BBAL game and made this reel.

    My partMade the connection with @noshortsusa and hosted him at the game.

    [Watch on Instagram ↗]

  2. Montrezl Harrell in a red pinstripe number 16 jersey on the BBAL courtReel 04

    186Kviews

    Montrezl Harrell

    May 2024

    NBA veteran Montrezl Harrell came out to play in a BBAL game.

    My partHosted Montrezl, got things organized before the game, and picked the team he played on.

    [Watch on Instagram ↗]

  3. A player in a green BBAL number 3 jersey driving to the hoop, captioned Are Gremlins soft?Reel 05

    74.6Kviews

    Are Gremlins soft?

    Jun 2025

    Trash talk meets game film: audio from our team's podcast over the play it was about.

    League post

    [Watch on Instagram ↗]

  4. Aquille Carr's name in red over a BBAL game at duskReel 07

    21.1Kviews

    Aquille Carr

    Jun 2025

    Streetball legend Aquille Carr, “The Crime Stopper,” came out to play in a BBAL game.

    My partTalked with him in the lead-up to the game, organized his transportation and hosted him.

    [Watch on Instagram ↗]

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